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Exploration Week- PR Expert Andrea Tavchar on Influencer Marketing and the Future of Public Relations
Want to learn more about influencer marketing?

Join us for a conversation with public relations expert Andrea Tavchar as we discuss this growing and increasingly important form of social media marketing. Andrea will share her insights on how organizations can incorporate influencer marketing into their strategy and communication plans, and what public relations professionals need to know and consider when working with influencers.

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Mar 30, 2023 01:30 PM in Eastern Time (US and Canada)

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Andrea Tavchar, PhD
Academic Coordinator - Certificate in Public Relations @Toronto Metropolitan University
My love of writing led me to a career in communications, where I spent 14 years in advertising, government public affairs, and public relations, working for The Region of Peel, YTV, MTV, and StarChoice Television. I've been a Professor and Thesis Advisor in Humber College's Faculty of Media and Creative Arts for the past 20 years, during which time I earned an MA and PhD. I specialize in teaching social media, strategic communication planning, writing, communication theory, public affairs, and emerging PR issues. My other activities include being an active member of the Canadian Public Relations Society, speaking at academic and industry conferences as well as delivering a TEDx Talk. During the pandemic, I started a podcast, PR Delivered where I interview industry practitioners on topics that interest my students.